{"id":16,"date":"2026-11-02T18:22:16","date_gmt":"2026-11-02T18:22:16","guid":{"rendered":"https:\/\/serveurtest.degundesign.com\/?page_id=16"},"modified":"2026-11-07T16:01:39","modified_gmt":"2026-11-07T16:01:39","slug":"direction-artistique-branding","status":"publish","type":"page","link":"https:\/\/serveurtest.degundesign.com\/index.php\/expertises\/direction-artistique-branding\/","title":{"rendered":"Direction artistique & Branding"},"content":{"rendered":"

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DONNONS DU CARACT\u00c8RE
\n\u00c0 VOTRE MARQUE.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb woodmart_hide_large=\u00a0\u00bb0″ woodmart_hide_medium=\u00a0\u00bb0″ woodmart_hide_small=\u00a0\u00bb0″]\n\t\t

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Direction artistique & Branding \u00e0 Aix-en-Provence et Marseille<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text woodmart_color_scheme=\u00a0\u00bblight\u00a0\u00bb woodmart_inline=\u00a0\u00bbno\u00a0\u00bb text_larger=\u00a0\u00bbno\u00a0\u00bb]<\/p>\n

Une marque ne se r\u00e9sume pas \u00e0 un logo. Elle poss\u00e8de une personnalit\u00e9, un langage, un univers et une mani\u00e8re bien \u00e0 elle de communiquer.
\nChez Degundesign, nous imaginons des identit\u00e9s de marque singuli\u00e8res, capables de traduire vos valeurs, d’affirmer votre positionnement et de cr\u00e9er une v\u00e9ritable connexion avec votre public.
\nDe la strat\u00e9gie de marque \u00e0 la direction artistique, nous donnons du sens \u00e0 chaque choix cr\u00e9atif pour construire une image coh\u00e9rente, distinctive et durable.
\nBas\u00e9 \u00e0 Salon-de-Provence, notre studio accompagne les entreprises et les marques \u00e0 Aix-en-Provence, Marseille et au-del\u00e0.<\/p>\n

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DISCUTONS SUR WHATSAPP<\/span><\/span><\/a><\/div>
DEMANDER UN DEVIS<\/span><\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb woodmart_hide_large=\u00a0\u00bb0″ woodmart_hide_medium=\u00a0\u00bb0″ woodmart_hide_small=\u00a0\u00bb0″][\/vc_column][\/vc_row][vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb woodmart_stretch_content=\u00a0\u00bbsection-stretch-content\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1783515585412{margin-top: 0px !important;}\u00a0\u00bb woodmart_css_id=\u00a0\u00bb6a4e49bb58831″ responsive_spacing=\u00a0\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2YTRlNDliYjU4ODMxIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOltdLCJtb2JpbGUiOltdfX0=\u00a0\u00bb mobile_bg_img_hidden=\u00a0\u00bbno\u00a0\u00bb tablet_bg_img_hidden=\u00a0\u00bbno\u00a0\u00bb woodmart_parallax=\u00a0\u00bb0″ woodmart_gradient_switch=\u00a0\u00bbno\u00a0\u00bb woodmart_box_shadow=\u00a0\u00bbno\u00a0\u00bb wd_z_index=\u00a0\u00bbno\u00a0\u00bb woodmart_disable_overflow=\u00a0\u00bb0″ row_reverse_mobile=\u00a0\u00bb0″ row_reverse_tablet=\u00a0\u00bb0″][vc_column css_animation=\u00a0\u00bbnone\u00a0\u00bb width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1794067272782{padding-top: 80px !important;padding-bottom: 40px !important;background-image: url(https:\/\/serveurtest.degundesign.com\/wp-content\/uploads\/2026\/11\/graphiste-print-marseille-aix-en-provence-salon-de-provence.webp) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb woodmart_css_id=\u00a0\u00bb6aef4b386603f\u00a0\u00bb parallax_scroll=\u00a0\u00bbno\u00a0\u00bb woodmart_sticky_column=\u00a0\u00bbfalse\u00a0\u00bb wd_collapsible_content_switcher=\u00a0\u00bbno\u00a0\u00bb mobile_bg_img_hidden=\u00a0\u00bbno\u00a0\u00bb tablet_bg_img_hidden=\u00a0\u00bbno\u00a0\u00bb woodmart_parallax=\u00a0\u00bb0″ woodmart_box_shadow=\u00a0\u00bbno\u00a0\u00bb mobile_reset_margin=\u00a0\u00bbno\u00a0\u00bb tablet_reset_margin=\u00a0\u00bbno\u00a0\u00bb wd_z_index=\u00a0\u00bbno\u00a0\u00bb responsive_spacing=\u00a0\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2YWVmNGIzODY2MDNmIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnsicGFkZGluZy10b3AiOiI2MHB4IiwicGFkZGluZy1ib3R0b20iOiIyMHB4In19fQ==\u00a0\u00bb offset=\u00a0\u00bbvc_col-xl-inherit vc_col-lg-inherit vc_col-md-6 vc_col-sm-inherit\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb600px\u00a0\u00bb woodmart_hide_large=\u00a0\u00bb0″ woodmart_hide_medium=\u00a0\u00bb0″ woodmart_hide_small=\u00a0\u00bb0″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ scroll_x=\u00a0\u00bb0″ scroll_y=\u00a0\u00bb80″ scroll_z=\u00a0\u00bb0″ css=\u00a0\u00bb.vc_custom_1636992874687{padding-top: 80px !important;padding-right: 15% !important;padding-bottom: 80px !important;padding-left: 15% !important;}\u00a0\u00bb parallax_scroll=\u00a0\u00bbyes\u00a0\u00bb woodmart_css_id=\u00a0\u00bb6192876412581″ woodmart_sticky_column=\u00a0\u00bbfalse\u00a0\u00bb wd_collapsible_content_switcher=\u00a0\u00bbno\u00a0\u00bb mobile_bg_img_hidden=\u00a0\u00bbno\u00a0\u00bb tablet_bg_img_hidden=\u00a0\u00bbno\u00a0\u00bb woodmart_parallax=\u00a0\u00bb0″ woodmart_box_shadow=\u00a0\u00bbno\u00a0\u00bb mobile_reset_margin=\u00a0\u00bbno\u00a0\u00bb tablet_reset_margin=\u00a0\u00bbno\u00a0\u00bb wd_z_index=\u00a0\u00bbno\u00a0\u00bb responsive_spacing=\u00a0\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MTkyODc2NDEyNTgxIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnsicGFkZGluZy10b3AiOiI2MHB4IiwicGFkZGluZy1ib3R0b20iOiI2MHB4In19fQ==\u00a0\u00bb]\t\t
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01.<\/p>\n\t\t<\/div>\n\t\t\n\t\t

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DEGUNDESIGN AGENCE DE COMMUNICATION<\/div>\n\t\t\t\n\t\t\t
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Une identit\u00e9 forte commence par une vision claire.<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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Une marque forte ne na\u00eet pas du hasard. Elle se construit autour d’une vision, d’une personnalit\u00e9 et d’un positionnement affirm\u00e9.
\nChez Degundesign, nous associons r\u00e9flexion strat\u00e9gique et direction artistique pour imaginer des univers de marque singuliers, coh\u00e9rents et durables.
\nNotre ambition : donner du sens \u00e0 votre communication et cr\u00e9er une identit\u00e9 capable de vous distinguer.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb0px\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb woodmart_stretch_content=\u00a0\u00bbsection-stretch\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1793774789508{background-color: #F7F7F7 !important;}\u00a0\u00bb woodmart_css_id=\u00a0\u00bb6aead4bf4dbee\u00a0\u00bb responsive_spacing=\u00a0\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2YWVhZDRiZjRkYmVlIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\u00a0\u00bb mobile_bg_img_hidden=\u00a0\u00bbno\u00a0\u00bb tablet_bg_img_hidden=\u00a0\u00bbno\u00a0\u00bb woodmart_parallax=\u00a0\u00bb0″ woodmart_gradient_switch=\u00a0\u00bbno\u00a0\u00bb woodmart_box_shadow=\u00a0\u00bbno\u00a0\u00bb wd_z_index=\u00a0\u00bbno\u00a0\u00bb woodmart_disable_overflow=\u00a0\u00bb0″ row_reverse_mobile=\u00a0\u00bb0″ row_reverse_tablet=\u00a0\u00bb0″][vc_column][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb woodmart_hide_large=\u00a0\u00bb0″ woodmart_hide_medium=\u00a0\u00bb0″ woodmart_hide_small=\u00a0\u00bb0″]\n\t\t

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STUDIO DE CR\u00c9ATION<\/div>\n\t\t\t\n\t\t\t
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Notre approche de la direction artistique<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb woodmart_hide_large=\u00a0\u00bb0″ woodmart_hide_medium=\u00a0\u00bb0″ woodmart_hide_small=\u00a0\u00bb0″][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/4″]\t\t\t
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\n\t\t\t\t\t\t\t\t01.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
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Comprendre votre entreprise<\/strong><\/h3>\t\t\t\t\t\t
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Avant de cr\u00e9er, nous prenons le temps de comprendre votre activit\u00e9, vos ambitions, votre march\u00e9 et vos clients. Cette premi\u00e8re \u00e9tape nous permet d’identifier ce qui vous rend unique et de poser les bases d’une communication pertinente.<\/p>\n

\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″]\t\t\t

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\n\t\t\t\t\t\t\t\t02.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
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D\u00e9finir votre territoire de marque<\/strong><\/h3>\t\t\t\t\t\t
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Nous construisons un univers qui vous ressemble : personnalit\u00e9, ton, promesse, positionnement et codes visuels. L’objectif est de cr\u00e9er une identit\u00e9 reconnaissable, capable de vous diff\u00e9rencier durablement.<\/p>\n

\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″]\t\t\t

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\n\t\t\t\t\t\t\t\t03.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
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Concevoir votre identit\u00e9 visuelle<\/strong><\/h3>\t\t\t\t\t\t
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Nous traduisons cette r\u00e9flexion en un langage graphique coh\u00e9rent : logo, couleurs, typographies, iconographie et principes de composition. Chaque \u00e9l\u00e9ment participe \u00e0 donner du caract\u00e8re \u00e0 votre marque.<\/p>\n

\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″]\t\t\t

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\n\t\t\t\t\t\t\t\t04.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
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D\u00e9ployer votre image de marque<\/strong><\/h3>\t\t\t\t\t\t
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Une identit\u00e9 prend toute sa force lorsqu’elle s’exprime avec coh\u00e9rence. Nous accompagnons son d\u00e9ploiement sur vos supports imprim\u00e9s, votre site internet, vos contenus vid\u00e9o, vos packagings et vos diff\u00e9rents outils de communication.<\/p>\n

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02.<\/p>\n\t\t<\/div>\n\t\t\n\t\t

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DEGUNDESIGN AGENCE CR\u00c9ATIVE<\/div>\n\t\t\t\n\t\t\t
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Une direction artistique pens\u00e9e pour votre marque<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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Nous intervenons sur la d\u00e9finition et la cr\u00e9ation de votre univers visuel :<\/p>\n